Throughout the years I was conducting design seminars around the country, one of the most popular segments of my Creative Layout & Design seminar was the Typography & Fonts. The presentation started with "Which font should I use," which demonstrated a world of great fonts and faces other than the traditional Times, Bookman, Helvetica and Brush. (Yuch!) When it came to a classic serif with an old style twist, the modern digitization of Galliard was one of the ones I stressed. Of course that was ITC Gailliard, forged from the pen of typography master Matthew Carter. I would show wall-sized blow-ups of the lower case a, g, and f from the Gailliard Italic demonstrating their unique personality and almost steel-brush quality. But that revival is but one from Carter's illustrious and continuing career.
Matthew Carter is a type designer with more than forty years' experience of involvement in the typographic arts ranging from hand-cut punches to digitized computer fonts. He began in the Linotype companies where he designed and developed type faces for many years, then became a co-founder of Bitstream Inc., the digital typefoundry in 1981. Today, he is a principal of Carter & Cone Type Inc., in Cambridge, Massachusetts, where he and Cone (also from Bitstream) continue to design and produce original typefaces.
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